Do you know who your target audience is? Here’s why it’s worth knowing!
Your target audience is a group of buyers who share the following characteristics:
- they have a similar need for your product or service
- they have the money to purchase your product or service
- they have the willingness and ability to buy your product or service
To identify your target audience and best serve them, you need to:
- know who they are
- understand their needs
- know why they buy
Because you have limited time, resources, and budget, it would be difficult to be everything to everyone. Therefore, you can effectively reach buyers by segmenting your target audience into one primary market on which you can then focus your energy.
“When you align your message with what people are already passionate about, you are able to make an emotional connection.”
– Tim Burke
You can segment your target market using 3 key characteristics:
To help you sell more with your marketing, we invite you to check out our Target Audience Value Bundle:
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