Archives 2021

How to Sell More with Less

Do you know who your target audience is? Here’s why it’s worth knowing!

Your target audience is a group of buyers who share the following characteristics:

  • they have a similar need for your product or service
  • they have the money to purchase your product or service
  • they have the willingness and ability to buy your product or service

To identify your target audience and best serve them, you need to:

  • know who they are
  • understand their needs
  • know why they buy

Because you have limited time, resources, and budget, it would be difficult to be everything to everyone.

Therefore, you can effectively reach buyers by segmenting your target audience into one primary market on which you can then focus your energy.

“When you align your message with what people are already passionate about, you are able to make an emotional connection.”
– Tim Burke

You can segment your target market using 3 key characteristics:

  1. Demographics
  2. Interests
  3. Behaviors

To help you sell more with your marketing, we’ve listed 3 essential resources to assist you in getting to know your target audience better. They are:

Defining-Your-Target-Audience-Demographics

Defining Your Target Audience: Demographics

The purpose of this book is to learn how to define your ideal customer’s demographics, in order to earn the highest profits, with the lowest ad spend.

Available now at these fine retailers:
Amazon | Apple Books | Barnes & Noble | Kobo


Defining-Your-Target-Audience-Interests

Defining Your Target Audience: Interests

The purpose of this book is to learn how to define your ideal customer’s interests, in order to earn the highest profits, with the lowest ad spend.

Available now at these fine retailers:
Amazon | Apple Books | Barnes & Noble | Kobo


Defining-Your-Target-Audience-Behaviors

Defining Your Target Audience: Behaviors

The purpose of this book is to learn how to define your ideal customer’s behaviors, in order to earn the highest profits, with the lowest ad spend.

Available now at these fine retailers:
Amazon | Apple Books | Barnes & Noble | Kobo


As always, we’d love to hear from you, and welcome your feedback and comments—so feel free to comment below.

Please note that comments are reviewed prior to being posted.

TDB Consulting Group
Official Notices & Updates

How to Stay Profitable During COVID-19

In the face of the coronavirus pandemic, many businesses are closing their doors, while others such as grocers, video game developers, home gym equipment manufacturers, communication providers, furniture retailers, and others are thriving. Which begs the question:

How is your business handling change in the face of COVID-19?

For your business to survive, and hopefully thrive in this challenging time—it’s more than likely some internal changes will need to occur. But where does the average business owner or entrepreneur begin with all the challenges this new normal has brought upon us all?

A good starting point is taking the baby steps of identifying what your most pressing weaknesses are—these being the little annoyances that don’t seem to carry much weight but, when taken together, can really take a toll on your business earnings and profitability.

You may have heard the expression:

“It’s the little foxes that ruin the vineyards.”

Source: https://biblehub.com/songs/2-15.htm

The meaning of this tidbit of wisdom is that the little things, when overlooked and not dealt with properly, can ruin something of value… even something as large and as beautiful as a vineyard in the early stage of preparing to produce an amazing harvest.

When it comes to running a successful business, or even attempting to live a successful and fulfilling life, as most of us are, it’s easy to become overwhelmed when trying to find ways to improve.

That’s where our Business Health Check Workbook comes in. It’s designed to help you get a clearer picture of your business—so you can focus on your weaknesses, and turn them into your strengths.

As Albert Einstein said:

“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.”

From this we can see that solutions are the easy part. Identifying and acknowledging we have a problem to begin with, well that for most of us, is the hard part. Who among us hasn’t been in denial at one time or another regarding our businesses or life matters in general? Denial, as common as it is, is often followed up by it’s equally undesirable partner in crime… procrastination. We hope you aren’t plagued by either, but if you are we encourage you to take advantage of any extra time you may have right now and get your business back on track by taking the first steps of evaluating room for improvement in your business.

Take advantage and download your copy of the Business Health Check Workbook here. It’ll help you break down your business into it’s main parts, so you can see where you’ve fallen short, and where you’re doing well. More importantly, it will help you forge a plan of action to move your business forward in these trying and unprecedented times.

Business Health Check Workbook - TDB Consulting Group

As always, we’d love to hear from you, and welcome your feedback and comments—so feel free to comment below.

Please note that comments are reviewed prior to being posted.

TDB Consulting Group
Official Notices & Updates